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Daniel Yankelovich
Daniel Yankelovich, a leading interpreter of trends shaping American society and the global economy. He is the author of 10 books and chairman/founder of three organizations: Public Agenda; DYG, Inc.; and Viewpoint Learning. His pioneering work has earned him numerous awards in the field of public opinion research. Read his full biography.
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Read the full DYG, Inc. study, Analysis of The Landmark Forum and Its Benefits.
The Yankelovich (DYG, Inc.) Study: Analysis of The Landmark Forum and Its Benefits
Internationally recognized social scientist, Daniel Yankelovich surveyed more than 1300 people who completed The Landmark Forum during a three-month period. Prior to their Landmark Forum, people were asked what they expected to achieve in the course; after The Landmark Forum, they were asked about the benefits they actually received.
Summary
Four areas were explored: the value of The Landmark Forum, the profile of participants, satisfaction levels after The Landmark Forum, and unexpected benefits that were experienced. A few of the findings include:
- More than 90% of participants report practical and enduring value for their life - well worth the time and cost.
- More than 90% of participants report a better understanding of relationships and their role in them.
- Nearly every participant received unexpected benefits - ranging from the ability to control weight to achieving personal and professional goals.
Conclusion
"Several of the study's findings surprised me quite a bit, especially the large number of participants for whom The Landmark Forum proved to be 'one of the most valued experiences of my life.' This is not a sentiment that people, particularly successful, well-educated people, express lightly. I can understand why people recommend The Landmark Forum to their associates, friends, and relatives."
| Daniel Yankelovich, Chairman DYG, Inc. (public opinion analyst) |